The advisory team of Merger Vision, led by Mr Mareš, has repeatedly approached us in the past regarding M&A opportunities in the production and distribution of traditional cosmetic brands. They demonstrated a deep knowledge of the market and personal contacts with major players in the market. That is why we entrusted the sale of the Lybar brand to Merger Vision. The process in which foreign and local investors were approached was conducted professionally and efficiently. We were pleasantly surprised by the number of offers received. Negotiations with the selected investor and the transaction settlement were aligned with our expectations.
Merger Vision helped us negotiate terms of our roll-over investment into the Emmes Group in 2020 and now, while selling our shares, advised us on completing all transaction documents and settling the transaction. We were delighted with the roll-over investment and services of Merger Vision.
Merger Vision contacted us in 2015, introduced a potential investor and convincingly presented awareness of the development of our industry at the European and global levels. At that time, PRINCIP, as a family-owned company, focused mainly on developing new products and strengthening its position as a leader in the Czech market. While this has attracted the interest of local competitors and business partners, Merger Vision has helped us better to understand our position among European competitors in road telematics. The advisory team of Merger Vision also gained our trust with detailed knowledge of the ongoing consolidation worldwide and personal contacts with several potential investors. We, therefore, accepted their recommendation to launch a sales tender with the participation of major strategic investors from all continents. The sale process was conducted very professionally and surprised us not only with the high number of written offers received but also with the terms offered. This enabled us to select a partner for PRINCIP offering attractive terms and a guarantee of further development of the company.
New Mountain Capital acquired 100% share in Emmes Group