Merger Vision advised franchisees operating the Bricks4Kidz franchise on the sale of exclusive license rights to Veselá věda Group
- Target company
- License to use Bricks4Kidz franchise
- Veselá věda Group
- Our role
- Advisory to sellers
- Transaction size
Bricks 4 Kidz, based on playing with LEGO bricks, has been one the fastest growing franchise program over the past ten years, with more than 700 franchisees in 35 countries. A Czech sub-franchisees of Bricks4Kidz, organising after-school programs, workshops, summer camps and other development programs for kids, decided to discontinue their business activities.
Veselá věda Group is one of the largest providers of after-school science-based workshops, development programs and summer camps in the Czech Republic. The acquisition of the Bricks4Kidz license enabled Veselá věda Group to expand regionally and enter a market niche in which they have not been very active.
Merger Vision, helping close friends, assisted with identifying the potential buyer and provided M&A advisory while negotiating terms of the transaction.
We needed to find a suitable partner and ensure the smooth running of Bricks 4 Kidz for our clients after our exit from the business. Merger Vision led the entire sales process to our great satisfaction.