Euronext listed Publicis Groupe agreed to acquire a 40% share in the communication agency Lion Communications s.r.o. from its Czech joint-venture partner
- Sector
- Media and communication agencies
- Target company
- Lion Communications s.r.o.
- Seller
- Company co-founder, a partner in the JV
- Buyer
- Publicis Groupe
- Our role
- Advisory to seller
- Transaction size
- Undisclosed
- Year
- 2013
Lion Communications is the largest creative and communication agency in the Czech market. The company has developed a unique multi-brand agency concept, including the strongest global brands such as SAATCHI & SAATCHI, PUBLICIS, Leo Burnett, PUBLICIS PR, and PUBLICIS MODEM. The agency was established in the Czech Republic in 1995 as a joint venture with a local partner.
The French Publicis Groupe (EP: PUB) is the 3rd largest communications group worldwide and a leader in digital and interactive communication. With activities spanning 108 countries on five continents, Publicis Groupe employs approximately 60,000 professionals.
Merger Vision acted as an exclusive M&A advisor to the co-founder on his exit, structured as a combination of immediate cash compensation and a multi-year earnout.